Baía Azul is an emblematic hotel in Funchal, in the Island of Madeira. The hotel unit was subject to a complete makeover of its architectural and interior decoration project, which also comprised the visual realm.
In order to craft the new identity, we seek to capture the essence of the name and the place, strengthening the positive values associated with the brand. The union of the typography symbolises the integration and connection between the ocean and the Island, inspiring balance and well-being. The brand’s calligraphic aspect provides proximity without dropping sophistication. A brand which is able to awaken sensations of involvement, suggesting comfort, premium quality and harmony in all its expressions.
