We developed the rebranding project for Olivari, international brand of the Sovena Group initially launched in the USA, with the ambition of showcasing a new positioning – a global brand, but close to and proud of its Mediterranean roots. The signature “Passion in every drop” reveals Olivari’s level of detail and passion in the control of the whole process: from cultivation to packaging.
The reorganisation of the vast range of products and packages shows a renewed image, making use of codes which carry us back to the olive grove, combined with innovative product use details.